SBT Car News

Peeping Into The History: A Vast Chronicle of Audi

Chronicle of Audi

The chronicle of Audi is as dynamic and dominating as its award-winning cars. Back to the old times, when it was dreamt of establishing an automobile manufacturing company which can engineer premium yet affordable cars. The dream just came true in the era of modernization, when the world was in dire need of transportation. Who knows it that a ‘four-ring’ emblem will become an epitome of excellence in the global auto industry? Audi, a brand that laid its foundation on the vision of one man, has the most multi-faceted stories and vast chronicles that can never be forgotten in the whole history. Despite failures, obstruction, and economic challenges, Audi has emerged as one of the enduring brands in the world today.

‘Audi’ stands for Auto Union Deutschland Ingolstadt, which is generally a blend of four German companies. Audi, DKW, Horch, and Wanderer were the companies that merged in 1932 to create a symbolic brand, Audi AG, as we know it today. Its state-of-the-art vehicles, innovation, and technology are the true representative of this brand. These characteristics enable it to successfully take the helm on the challenges of the 21st-century automotive industry.

Chronicle of Audi- Founder
The Tale of Pioneering

August Horch, a German engineer was a pioneer of Audi who dreamed of making cars in his name. In 1899, he first realized to set up a company in Germany to fulfill his ambition. It is the saying that when there is a will there is a way, and August Horch proved to be the realistic example of the proverb. By burning midnight oil, his newly-born company launched its first vehicle in 1901, and from here the whole new chapter began for automakers. In 1909, he founded his second company namely August Horch Automobilwerke GmbH.

Soon after, he was forced to exclude the ‘Horch’ from his company name due to trademark breach. However, Horch decided to change the name to Audiwerke GmbH in 1910 finally. In the same year, he also introduced the first-ever car Type A that immensely garnered the attention of the buyers. Later on, the Audi cars started taking part in racing competitions and consecutively won for three years in the International Austrian Alpine Run. Hence, this event marked the dawn of chronicle of Audi, and continues to dominate the car market until today.

Systole and Diastole

The first decade of the 20th century witnessed a growing trend of driving across Europe, while the manufacturers kept pace with increasing demand of consumers. By 1910, Audi Type car was released with a four-stroke engine, becoming the instant hit of that time. After attaining ample success, the manufacturer quickly launched Type B and Type C. All models featured same design following the success of its predecessor. It was all going well for Audi until the First World War when the company started build on military vehicles. However, the company faced severe financial losses, and it seemed almost impossible for Audi to get back on the track. But it was the persistent efforts and strong will power of the founder that the company stood up again. This time it came up with innovations and improved technicalities.

Chronicle of Audi- First Car


In September 1921, Audi became the first automaker to introduce a production car, with left-handed drive, famously known as Audi Type K. It is pertinent to mention here that in old times, the left-hand drive used to provide a clear view of oncoming traffic. In August 1928, the owner of Dampf-Kraft-Wagen (DKW), Jorgen Rasmussen, took possession of the majority of shares in Audiwerke AG. In 1932, Audi merged with Horch, Wanderer, and DKW to form Auto Union AG, which led to creation of Audi’s four rings insignia. Time by time, it received lots of technological advancements and developments. Afterwards, it successfully managed to launch the world’s first volume-built car with the front-wheel drivetrain. Thus, Audi remains unbeatable despite facing hurdles, and still, it starves for more success.

Innovation, Technology And Modern Developments

Throughout the vast chronicle of Audi, each of the vehicles in Audi’s lineup has been encouraged by its long-running philosophy of intelligent and beautiful architecture. Its top-class specification and state-of-the-art technology are core strengths of its broad appeal. The company never compromises on quality, and with this hierarchical approach to technology and advancement. It has improved to make itself one of the best brands in the automotive sector. Audi has given so much to this world, from the likes of sporty TT, Audi SQ5 to the R8 and S8 models. The new features like an advanced driver-assistance system and Audi Connect are bona fide examples of novelty and modernism. Therefore, the company intends to bring all new developments and technologies to uplift the automotive sector to all new heights.

Chronicle of Audi- SQ5

Branding With Dignity

Contemporarily, Audi is one of the best car manufacturers in the world, competing with premium rivals like BMW and Mercedes. Today, it is one of the most desirable global brands that delivers as per the rising demands of consumers. Moreover, the universal success of this brand has achieved through the devotion of the founder and persistent efforts of manufacturers. All in all, Audi’s slogan ‘Vorsprung Durch Technik’ exemplifies its pioneering skills and dignity, which means being ahead through technology.