The car logo is a symbol or design that distinguishes one brand from another. Great logos are said to be the representatives of a company that leaves a remarkable first impression. Awe-inspiring logos play a vital role in attracting new customers. Automotive companies have strived hard in creating positive brand recognition in the minds of the consumers through the dazzling emblem.

Brand Of Cars

Being a Japanese exporter, it is fascinating to equip the audience with the stories behind the car logo. Let us uncover the concealed secrets behind the quintessential brand of car logos.

Toyota

The car logo represents a ‘T’ formed from three distinctive ovals. The overlapping of two ovals in the center depicts the relationship, trust, and emotional connection the company has with its customers. The background space in the signature logo of Toyota delineates the global expansion of the business, its technological advancement, and the opportunities that lay ahead.

Audi

Audi, a leading automotive brand of sumptuous and extravagant vehicles is originally a merger company. The amalgamation occurred between four automotive businesses: DKW (motorcycles and small cars), Horch (high-end, luxury vehicles), Wanderer (midsize cars), and Audi (deluxe midsize cars). It resulted in a single company, named Audi.

The car logo of this merger company contained symbols of four combined businesses. Later, the redesigning took place and the emblem of four interlocking rings came into being. The polished chrome rings portray sophistication, power, and loyalty amongst the unified businesses.

Volkswagen

Did you even have an idea that Adolf Hitler is partly involved in the creation of Volkswagen? It happened before World War II when Hitler invited Ferdinand Porsche, an Austrian automobile engineer to create a working-class car that is affordable to the audience. A few years after that, the Volkswagen Company was started.
The car logo has undergone numerous changes since it was designed. The current logo is a simple representation of the initials of the company. In German, Volks stands for people while Wagen stands for the car. The two-letter designed logo is the culmination of two colors: Blue and White. Blue characterizes class and excellence while white accounts for nobility and purity.

Bayerische Motoren Werke (BMW)

BMW, the founder of this automotive firm, originally started as an aircraft manufacturing firm. With the passage of time, it shifted from aircraft to motorcycles and then to automobile production. The symbol of BMW remained consistent for about a century but the company’s heritage is still reflected in its logo. The car logo demonstrates a circular image of a rotating airscrew of a moving propeller which is basically located on the manual engine of the aircraft. Brand identity is created by effective car logo design.

Mercedes-Benz

Mercedes-Benz was named after the founder Carl Benz and Mercedes, the daughter of one of his partner. The breathtaking logo of the company constitutes a circle that encloses a three-pointed star. The star symbolizes the motive of the company of domination and universal motorization on land, sea, and air. Daimler, the partner of Mercedes-Benz once used this star to locate his dream factory which later became the signature emblem of the company. In comparison to other significant car logos, the simplicity of the star mark is its real beauty which reflects elegance, creating positive brand recognition.

Mazda

Mazda was named after Ahura Mazda who is known as a god of harmony, wisdom, and intelligence in early Asian civilizations. The incredible yet simple emblem of the company expresses the company’s dedication and pursuit of excellence toward continuous growth. It is the symbolic demonstration of the letter ‘M’ of Mazda which elucidates that the company intends to fly and aims to stretch its wings as it soars into the future.

Verdict

We come across a number of cars every day and glance at their striking emblems sculpted on their sturdy bodies. But the thought that car logos are packed with interesting history and facts might have never crossed our minds. It is noteworthy that Japanese automakers upgrade their brand image through peerless logos to develop a brand personality. Nevertheless, it is always a pleasure to have a look back at some emblems so rich in meaning.