SBT Car News

Lexus NX Compact Arrival in Competition


Beijing Auto Show has a positive impact on the global automotive industry. The Auto Show in China has been happening since 1990 and has strengthened the relation between the residents and the global automotive consortium. The auto Show is expected to happen on April 21, 2014 and have been sponsored by government and big shot companies of China.

There are a number of automobile companies coming up with their latest models. Lexus plans to imprint another mark in this competitive world of automobile through this platform. The production version will be unveiled in Beijing Auto Show 2014 that will have customization of features as according to region. The inside news tells us that it will be bring in softness in the car body in terms of shape and aesthetics.
The features will support the look with LED headlamps and swoosh mark running lights to make illumination performed in literal terms. The choice of 17 inch or 18 inch wheel carves a mark of distinction. The door handle have key barrel hidden to add sophistication.

The Lexus NX of this gene will have direct competition with competitors that rule mind of customers. So if the company needs to out run the masters like BMW X1 and Audi Q3 it need to offer something unique. The small things like color selecting and the way of execution will also play a role in grabbing attention. Expectations are high from Lexus that they will offer something exceptional wrapped in a mind blowing way of marketing.

Only the time will tell, if the strategies are clever enough to carve distinction. Till then let’s wait and watch for the moves of Lexus in and after the Beijing Auto Show.