Volkswagen world renowned and the most significant automaker unveiled the re-launch of their famous Volkswagen Logo at 2019 IAA motor show in Frankfurt.
Though it is not the first time that the company has introduced the remaking of its brand identity, since 1939. We can witness nine previous renditions highlighting the amount of effort Volkswagen has poured in to take the lead. However, the previous logo with the legacy of 18 years, longest in the company’s history, marked its public debut in 2000. This time Logo rebranding is the most significant part of the reorientation strategy, showcasing the vibrant spirit of the brand with a keen eye focused on the future. In addition to this, according to industry insiders, rebranding of Volkswagen is planning to evolve from diesel gate scandal to electric cars, autonomous driving platforms and host of technology advances.
Uncover the Rebranding Strategy of Volkswagen Logo
The new logo took the elements of the classic logo, but this time Volkswagen engineers adopted a more stylistic approach. The letter V and W are encapsulated in a circular ring, and the logo is flat, thin, two dimensional and monotonous as opposed to the classic three-dimensional trademark.
This simple yet bold and dynamic emblem is showcasing the friendliness, agility and ease of use to the spirited driver who wants precision. Excellent engineering expertise and advanced technologies are in a single package. Tracing the roots of the Volkswagen logo in history suggest the rebranding idea is derived from conventional badges. Which are demonstrating the brand value and showcasing the true essence of Volkswagen cars. For the first time, Volkswagen has used the sound logo in a female voice rather than a male voice, making brand unmistakably acoustically distinct.
We are going to witness the new logo badge on vehicles that will unveil in the middle of 2020. It is even more exciting to know that the VW Golf GTI and the all-new ID3 Microbus are scheduled to badge with the new logo.
What The Volkswagen Logo Holds For The Future?
The “Hello Light”, is one minute and 40-second commercial. The commercial making prominent use of the new logo is the masterstroke in Volkswagen branding. Though the commercial ran to announce the launch of all-new electric power microbus in the US. In actual terms the company is channelising the past to shape its future. This ninth logo of the Volkswagen is the vanguard of new brand image. It is precisely more young, digital and modern with more vivid visual language.
Volkswagen, the German automaker revolutionised the automotive industry with the official launch of original Beetle in 1938. Once again, for sure, the company is going to repeat history. The ID.3 is another feather in the crowning glory of the brand and first mass-produced all-electric vehicle. As an ideological successor to the Bug, it is going to kick-off a new era of environmentally-friendly mobility. Jurgen Stackmann, brand board management member said, “The new Volkswagen logo is going to head-start the modern era for Volkswagen. The ultimate target of this transformation is to introduce neutral emission-free mobility for all”.
Rumours and speculations buzzing around the new emblem unveiled the company followed the rebranding strategy. This logo rebranding is demonstrating the company-wide reboot. It is ushering the new era of climate-friendly mobility for all. The upcoming models of electric cars under the honourable flagship of Volkswagen will roll out with authentic motoring spirit.
Company-Wide Reboot
Precisely, we cannot count on success stories of Volkswagen. But, the logo redesign or rebranding of Volkswagen suggests the future is bright. Though, newly design emblem is not radically different, it is a simplified two-dimensional version of the previous one. The subtlety and uniqueness of logo are helping to spark the future of the brand. The logo promises to set new standard of electric and fully-connected sustainable mobility solutions.
